Background of PERODUA
Here's about PERODUA
Corporate Information
Perusahaan Otomobil Kedua Sdn Bhd (PERODUA), established in 1993,
is a joint venture company between Malaysian and Japanese partners.
The shareholders of Perodua are UMW Corporation Sdn Bhd with 38%
stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%),
PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd
(7%)and Daihatsu (Malaysia) Sdn Bhd (5%).
The company started operations in 1994 and the ever so popular
Perodua Kancil was introduced to the Malaysian market in August
the same year. To date, the following vehicles have rolled out
of the Perodua plant:
*The Perodua Rusa - March 1996
*The Perodua Kembara - August 1998
*The Perodua Kenari - June 2000
*The Perodua Kelisa - August 2001
*The Perodua Myvi - May 2005
*The Perodua Viva - May 2007
*The Perodua Nautica 4WD - May 2008
As of May 2008, Perodua has sold some 1.4 million units of vehicles
of various models.
Perodua headquarters is located on an 81-hectare site in Sungai Choh,
Rawang, Selangor Darul Ehsan. It houses among others Perodua
corporate building, R&D testing laboratories and styling studio,
vehicle test track, manufacturing plant, engine plant, pre-delivery
inspection area, vehicle distribution stockyard and parts warehouse.
Perodua Auto Corporation Sdn Bhd (PCSB) was established in
the final quarter of 2001. Besides Perodua, the two other joint
venture partners of PCSB are Daihatsu Motor Co. Ltd. and Mitsui &
Co. Ltd both of Japan. The manufacturing operations of the
Perodua Group are being managed by PCSB.
The three active entities within
the Group are:
Perodua Sales Sdn Bhd (PSSB) is responsible for the sales,
marketing, and distribution of all Perodua vehicles as well
as after sales service and
spare parts operations.
Perodua Manufacturing Sdn Bhd (PMSB) is the company responsible
for the manufacturing of Perodua vehicles.
Perodua Engine Manufacturing Sdn Bhd (PEMSB) undertakes the assembly
of the vehicle engines and also manufacturing of selected engine
component parts.
Workforce
The total number of manpower of Perodua was over 10,000 staff as
of May 2008.
Production capacity
The plant currently has the capacity to produce 250,000 units
per annum on 2-shift cycle.
Sales and service network
To date, PSSB has 39 sales branches and 140 sales dealers nationwide
to serve its customers efficiently. It also has 41 service branches
and 120 service outlets throughout Malaysia for customers’ convenience.
Overseas
Perodua vehicles are sold in countries such as the UK, Singapore,
Brunei, Fiji, Nepal and Sri Lanka.